Editoras do setor independente unem-se para lançar a ORCA

A ORCA – Organization for Recorded Culture and Arts foi oficialmente lançada este verão, coordenada através do Center for Music Ecosystems. Este think tank inovador é uma estreia para o ecossistema musical e é constituído por editoras de música independente de todo o mundo.

A missão da ORCA passa por desenvolver e promover a investigação, a recolha de dados e as evidências qualitativas e quantitativas que sublinham o impacto significativo da música a nível social, económico e cultural. Os membros fundadores incluem um leque variado das editoras indie mais influentes que descobriram e desenvolveram as longas carreiras de artistas como Adele, Nirvana, Christine and the Queens, The National, ODESZA, entre outros: Because Music (França), Beggars Group e Ninja Tune Records (Reino Unido), City Slang e !K7 Music (Alemanha), Domino Recording Company, Exceleration Music, Hopeless Records, Partisan Records, Secretly Group e Sub Pop (EUA), Everlasting Records (Espanha), Playground Music (Suécia) e Secret City Records (Canadá).

Como parte do lançamento oficial, a ORCA publicou o seu relatório inaugural, “Setting the Stage: How Music Works.” Este relatório compreensivo consiste numa introdução aprofundada à indústria da música, detalhando a complexidade dos seus stakeholders e atividades e realçando os extensos benefícios socioeconómicos e comunitários que gera.

Através da sua investigação, a ORCA convida decisores políticos, empresários e comunidades a perceber aprofundadamente por que é que a música importa e deve ser reconhecida como o seu próprio ecossistema económico. Ao providenciar pesquisa baseada em factos, este think tank pretende fortalecer as partes interessadas com argumentos e ferramentas que tornem esta indústria mais inclusiva e construtiva.

🇬🇧 Independent music labels unite to launch Organization for Recorded Culture and Arts, a first-of-its-kind think tank

ORCA – Organization for Recorded Culture and Arts was officially launched this Summer, coordinated through the Center for Music Ecosystems. This innovative think tank is a premiere for the music ecosystem and was founded by independent music labels from all over the world.

ORCA’s mission is to develop and promote research, data, and qualitative and quantitative evidence that underscore the significant economic, social, and cultural value of music. ORCA’s founding members include a diverse array of the world’s most influential independent music labels that discovered and developed the long careers of Adele, Nirvana, Christine and the Queens, The National, Mitski, ODESZA, among other leading global music artists: Because Music (France), Beggars Group e Ninja Tune Records (UK), City Slang e !K7 Music (Germany), Domino Recording Company, Exceleration Music, Hopeless Records, Partisan Records, Secretly Group e Sub Pop (USA), Everlasting Records (Spain), Playground Music (Sweden) e Secret City Records (Canada).

As part of the official launch, ORCA is proud to release its inaugural research report, “Setting the Stage: How Music Works.” This comprehensive report provides an in-depth introduction to the music industry, detailing the complexity of its stakeholders and activities, and highlighting the extensive benefits it generates—ranging from economic and cultural to community-based impacts.

Through its research, ORCA invites policymakers, business leaders, and communities to understand deeply why music matters and should be recognized as its own economic ecosystem. By providing evidence-based research, the think tank aims to arm stakeholders with tools to make music more inclusive and leverage music ecosystems to build collective value.